Striking the right balance between growing a healthy franchisee base while protecting owned assets and ensuring brand penetration can be a challenge. Utilizing customer and location predictive analytics, Tango’s Franchisee Lifecycle Management solution helps plan your markets to ensure franchisee territories and opportunities are optimized. At the same time, we help you avoid risks associated with cannibalization of existing locations, exclusion zones and buffer rules.
Franchisee Marketing & Recruitment
Empower your franchise sales team with workflow to approve a territory for sale while automating production of franchisee territory and opportunity marketing material.
Franchisee Agreement Management
Manage all aspects of Store Development Agreements (SDAs) covering territories or Individual Franchisee Agreements (IFAs) including development commitments, legal ownership, royalty payments and renewals.
Franchisee Territory Management
Define your optimal franchisee territories and opportunities, taking into account the growth strategy for the market as well as existing franchise agreements using Tango’s market optimization and sales forecasting models.
Franchisee Development Pipeline Management
Manage your franchisee development commitments in conjunction with internal store development pipeline activities to ensure compliance and strategic alignment.
Features
Define your optimal franchisee territories and opportunities
Rationalize your growth strategy for the market against existing franchisee agreements using Tango’s Market Optimization and Sales Forecasting Models to determine the best franchisee territories.
- Optimize markets and identify high potential territories and trade areas that will maximize revenue and EBITDA.
- Draw and edit geographies using Tango’s GIS and territory engine.
- Manage territory rules including radius restrictions.
Track all information related to territories in real time
Manage all key information, data and documents for a territory in a centralized location.
- Manage key attributes of territories, break them into sub-markets, mini markets and track related information such as demographics, competition and more.
- Manage territory size to support an individual franchisee – or a broader territory with multiple trade areas.
Streamline franchisee territory and opportunity marketing materials
Quickly and easily generate marketing brochures, maps and territory reports.
- Automate brochures incorporating current growth strategies, existing asset base and territory level plans.
- Integrate with any CRM to support your recruitment process.
Empower your franchise sales team with workflow to approve a territory for sale
Match your franchisee pipeline with demand to ensure you are accurately connecting territory opportunities with potential franchise partners.
- Create, review and approve territories for sales.
- Manage franchisee due diligence and approval.
- Facilitate franchisee application and document intake.
Capture and track critical information to minimize conflict and risk
Manage all aspects of Store Development Agreements (SDAs) or Individual Franchisee Agreements (IFAs).
- Capture franchisee documents and communications, including notes and threaded discussions.
- Leverage lease language to document and track critical payments and dates.
- Monitor development commitments over time.
- Proactively track IFA renewals.
Proactively manage agreements to ensure compliance
Integrate franchisee development commitments with company store development plans while identifying potential conflicts and cannibalization risks.
- Stay on top of agreement amendments and compliance.
- Calculate complex royalty payments and track all payments made by franchisees.
- Manage critical dates and key attributes such as legal entity and ownership percentages.
Provide a lens into the relationship between company-owned and franchised space
Manage your franchisee development commitments in conjunction with internal store development pipeline activities to get the “big picture” and ensure compliance and strategic alignment.
- Seamlessly integrate franchisee and company developmentactivity into a single view of your store development pipeline
- Drive brand standards and compliance.
- Coordinate company support functions to ensure franchisee development success.
- Leverage project management tools to ensure projects are done on time and on budget.
projects are done on time and on budget.
Engage directly with franchisees by providing system access in an easy to use and low administration environment.
Offer select capabilities in a secure and legally compliant manner without violating any of the tenants of the franchisee / franchisor legal relationship.
- Simplify franchisee reporting requirements, including submission of sales numbers.
- Generate maps, demographics, sales forecasts and site reports on-demand.
- Facilitate communication with franchisees, and keep an audit trail of activities and correspondence in one central location.
- Institute controls to ensure all communications are in-line with agreement terms.
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